The Global Demand Awards are unlike any other…
In this conversation with Casey Bloys, HBO & HBO Max’s Chairman and CEO, and Brandon Katz of Parrot Analytics, the two discuss how the premium cabler and streaming service balance content development approaches, the value #linear still brings in the digital era, programming to appeal to global tastes and how HBO and HBO Max will approach continued franchising efforts for Game of Thrones and DC.
Peacock doubled subscribers in 2022 and has big plans to maintain momentum
Peacock is servicing a diverse array of audiences while combining the best of linear and #streaming worlds. Here’s how Kelly Campbell plans to build on an the streamer’s explosive growth moving forward.
Bigger & broader – how The CW is reinventing its brand for a sustained future
Brad Schwartz dives into The CW’s first-ever push into live sports and how the linear broadcast network plans to leverage its digital footprint and grow in the ad-supported market.
Buy, Sell or Keep? Beatrice Springborn explains UCP balancing act
Beatrice Springborn, President of UCP & UIS, must somehow feed NBCU’s vast portfolio of networks and platforms while also looking for lucrative deals on the external licensing market.
How BBC Studios has become the industry’s “sleeping giant”
Find out what makes BBC Studios so effective at juggling so many different titles, partners and distribution platforms in this conversation with Rebecca Glashow, BBC Studios’ Distribution CEO.
Why NBCU content revolves around “entertainment that is entertaining”
Susan Rovner explains what makes an NBCU show, how it differs from the competition, and why there’s a through line that connects the company’s vast roster of various platforms and networks.
Why video game IP has become the next big battleground for Hollywood
Derick Tsai explains how Hollywood is getting better at adapting video game IP and what that means for franchise expansion moving forward as Hollywood desperately searches for a new funnel of moneymaking blockbuster ideas.
How Cinedigm is leading the charge into FAST in 2023
After Wall Street soured on the pure play streaming model in 2023, ad-supported is all the rage in Hollywood and Cinedigm is betting big on its in-house tech. CEO Chris McGurk delves into why the company is an underrate asset in the digital media world.
To learn about financial or in-kind sponsorships, email brandon.katz@parrotanalytics.com.
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The Global Demand Awards is the world’s first unbiased, data-driven entertainment awards event. The winning TV series, movies and talent are determined using empirical audience demand around the world; there are no judges and no voting committees involved. Instead, winners are selected using Parrot Analytics’ global audience demand measurement system, which measures how much a TV series, movie or talent resonates with people in 200+ markets around the world, across all platforms.
For more information, please visit www.globaldemandawards.com.
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